This Website Is Being Completely Rebuilt
Please overlook any temporary . . . "strangeness."  Thank you!  

Welcome to Hollywood Success -- the cyber home of APS -- Associated Producers Services, Actors Promotional Services, APS Entertainment, and, of course, Hollywood Success Marketing and Public Relations.  Founded in Hollywood, California in 1978, APS is a networking organization, a support system, a publicist and a highly effective "marketing machine" for  Entertainment Industry professionals -- producers, directors, casting directors, agents, managers, entertainment attorneys, film financiers, and a limited number of professional actors and actresses.

For over 30 years, our mission has been to empower select professionals in the film and television industry -- to provide them with the tools, support and opportunities that help them achieve success more quickly.  We work with dedicated, determined industry professionals who will achieve a high level of success -- with us or without us.  Our job is simply to greatly speed up the process.

Even after having pursued the film and television industry for years, dozens of brilliantly talented actors and actresses give up their "Hollywood Dreams" every day.  These gifted people know their craft, but they don't know their business. 

It's Show Business - Not Show Art. 

Our organization provides the business aspects of the Entertainment Industry.  We provide powerful PR, marketing, promotional, networking, and support systems for both sides of the industry -- for actors and actresses "in front of the camera" -- and for executive producers, producers, directors, casting directors, agents, managers and others "behind the camera".

We screen the actors (and their acting talent) for producers and we screen producers for the actors.  We provide business and networking opportunities where talented professionals have the opportunity to get to know each other and work together.  

Hundreds of success stories have arisen as a result of our efforts:  Producers have acquired financing, directors and casting directors have been hired, co-productions have been initiated, hundreds of actors have been hired (including many starring roles), and dozens of projects have come to fruition as a result of APS networking events alone!  Hundreds of producers, directors, and stars have sent us thank-you letters.  And, literally hundreds of actors have sent us thank-you testimonial letters.   

Our CEO

Our organization -- Hollywood Success Marketing & Public Relations which includes APS Entertainment, Associated Producers Services, Actors' Promotional Services, and  --  is the brainchild of S.W. "Rock" Riddle.  A former professional athlete, Rock is a leading expert in the marketing and promotion of professionals in the film and television industry.  He holds a degree in Criminology & Law Enforcement and financed his college education by doing private investigative, detective, and surveillance work.

Within weeks of his arrival in Hollywood, California, Rock began investigating the film and television industry.  He discovered what appeared to be, from a marketing point of view, several gaping holes, and immediately set to work to provide solutions.  For 2½ years he marketed himself as an actor, and worked in dozens of film and TV projects with principal (or better) billing as a result.  As he began providing marketing and networking for others in the industry, Rock discovered that he no longer had time to promote himself.  In 1979, he turned his full attention to APS, and, to date, has personally invested over well over 145,000 hours into the project.

Rock also worked as a SAG-franchised talent agent and was co-owner of a successful Hollywood talent agency.  He ended up selling his 50% in order to devote all of his time and attention to APS - Actors' Promotional Services, Associated Producers Services, APS Entertainment, and, of course, Hollywood Success Marketing & Public Relations!

A more detailed, in-depth story on APS' founder is here.